C2C ADVISOR
Corporate → Consultant in 90 days, or less!
C2C ADVISOR
Corporate → Consultant in 90 days, or less!
7 Common Questions You’re Asking
(And 7 Deeper Questions You're Really Asking)
7 Common Questions You’re Asking
7 Common Questions
You’re Asking
(And 7 Deeper Questions You're Really Asking)
(And 7 Deeper Questions You're
Really Asking)
“When a customer asks: ‘How much does it cost?’ they're not really asking about price.
They're asking, ‘Am I worth this investment?’ or ‘Will this actually work for me?’”
“When a customer asks: ‘How much does it cost?’ they're not really asking about price. They're asking, ‘Am I worth this investment?’ or ‘Will this actually work for me?’”
~Roy H. Williams, Co-Founder, Wizard Academy
~Roy H. Williams,
Co-Founder, Wizard Academy
Pathfinder Mastermind event at Wizard Academy in Austin, TX (From left to right are consulting legends: Michael Drew, Joe Polish, Roy H. Williams, Tucker Max … I’m guy in the striped shirt in the foreground).
Guerrilla Business 5-Day Intensive in Singapore
Roy H. Williams once said something that changed how I communicate forever...
As mentor of over 15+ years, Roy reminded me that every question has two layers: “The surface question ... and the REAL question.”
The surface question is what people say out loud. The REAL question is what they're actually worried about.
(If you decide to take the plunge and allow me to guide you through your C2C transition, you’ll know that’s true for all your future consultancy clients).
I feel sad for consultants who only choose to answer the “surface” questions and wonder why prospects don't buy from them...
That’s why on this page, I answer both!
Why?
Because if I only answer what you're asking out loud, I can’t help you bring more certainty into your C2C transition.
So, let’s GOOO!
Roy H. Williams once said something that changed how I communicate forever...
As mentor of over 15+ years, Roy reminded me that every question has two layers: “The surface question ... and the REAL question.”
The surface question is what people say out loud. The REAL question is what they're actually worried about.
Guerrilla Business 5-Day
Intensive in Singapore
(If you decide to take the plunge and allow me to guide you through your C2C transition, you’ll know that’s true for all your future consultancy clients).
I feel sad for consultants who only choose to answer the “surface” questions and wonder why prospects don't buy from them...
That’s why on this page, I answer both!
Why?
Because if I only answer what you're asking out loud, I can’t help you bring more certainty into your C2C transition.
So, let’s GOOO!
QUESTION 1
Surface Question: “How do I know this will work for me?”
Real Question: “Am I too old? Too late? Too far behind? Too irrelevant?”
Here's what you're not saying: You've watched younger executives zoom past you utilizing strategies you don't understand. You've seen consultants half your age charge fees you think are insane. And somewhere deep down, you're wondering if your time has passed.
Let me tell you a story.
I invented appointment-based marketing at 36. By 50, I thought I'd seen everything. At 59, I got betrayed by one of my partners and lost almost everything. At 61, I had to rebuild from scratch integrating the same process I’m willing to teach you. If I can reinvent myself at 61, you can launch or re-launch at whatever age you are right now. Deal?
I invented appointment-based marketing at 36. By 50, I thought I'd seen everything. At 59, I got betrayed by one of my partners and lost almost everything.
At 61, I had to rebuild from scratch integrating the same process I’m willing to teach you. If I can reinvent myself at 61, you can launch or re-launch at whatever age you are right now. Deal?
Here's the truth: Your age isn't your obstacle. Your relevance is. And relevance isn't about being young.
It's about being current.
We're going to make you current and relevant in 30, 60, or 90 days. (You decide on the “intensity level” that works for you). You choose one of three paths:
Your Signature Speech, Authority Book, or your Consultancy Brand. does.
You’ll prove to yourself you’re not outdated. You’ll prove to yourself you’re evolved.
The obvious question is: “Will it work for you?”
Yes—if you're willing to move forward. If you keep waiting for guarantees, then—No.
Here's the truth: Your age isn't your
obstacle. Your relevance is. And relevance
isn't about being young.
It's about being current.
We're going to make you current and relevant in 30, 60, or 90 days. (You decide on the “intensity level” that works for you). You choose one of three paths:
Your Signature Speech, Authority Book, or your Consultancy Brand. does.
You’ll prove to yourself you’re not outdated. You’ll prove to yourself you’re evolved.
The obvious question is: “Will it
work for you?”
Yes—if you're willing to move forward. If you keep waiting for guarantees, then—No.
QUESTION 2
Surface Question: “Why does the faster option cost more?”
Real Question: “Can I afford to move slowly?”
Real Question: “Can I afford to move slowly?”
The surface answer is simple: Faster requires more intensity. More intensity requires more of my focus. And more focus raises your payment to play.
But that's not what you're actually asking.
You're asking whether you can afford to take three months when you could do it in one.
Here's what most executives don't calculate: COI (“Cost-Of-Inaction”).
The surface answer is simple: Faster requires more intensity. More intensity requires more of my focus. And more focus raises your payment to play.
But that's not what you're actually asking.
You're asking whether you can afford to take three months when you could do it in one.
Here's what most executives don't
calculate: COI (“Cost-Of-Inaction”).
Let's say you take the three-month option instead of the one-month option. You save $4,500. Sounds smart, right?
But what if during those extra two months, you could have landed your first $25K client?
You didn't save $4,500. You lost $20,500.
Money Loves Speed isn't a cute tagline.
It's market reality.
The transitioning executives who move fastest get to market first. End of story.
They’re the type of “early adopter” who claims their positioning before someone else does.
They build momentum while others are still planning.
So, the real question isn't “Why is the fast price more?”
It's “What's the cost of being slow?”
Let's say you take the three-month option instead of the one-month option. You save
$4,500. Sounds smart, right?
But what if during those extra two months, you could have landed your first $25K client?
You didn't save $4,500. You lost $20,500.
Money Loves Speed isn't a cute tagline.
It's market reality.
The transitioning executives who move fastest get to market first. End of story.
They’re the type of “early adopter” who claims their positioning before someone else does.
They build momentum while others are still planning.
So, the real question isn't “Why is the fast price more?” It's “What's the cost of being slow?”
QUESTION 3
Surface Question: “What if I'm still employed?”
Surface Question: “What if I'm still employed?”
Real Question: “Can I do this without burning bridges?”
You're thinking: “If I start building a consulting practice while I'm still employed, am I being disloyal? What if my boss finds out? What if this doesn't work and I've damaged my corporate reputation?”
Let me reframe this type of thinking...
Building a consulting practice while employed isn't disloyal.
It's hyper-responsible!
For you. For your family. For your legacy.
Because here's what corporations won't tell you: They're building contingency plans for when you're gone.
They have succession plans. Backup candidates. Reorganization options.
You should too!
The three-month option exists specifically for executives who are still employed and need discretion.
We build your authority asset (speech, book, or brand) quietly. No public launches. No LinkedIn announcements. Just preparation.
Then when you're ready to transition — whether by choice or force — you're not starting from scratch.
You launch fully prepared.
Just as Dr. Robert H. Schuller used to say: “Spectacular achievement is always preceded by unspectacular preparation.”
That's not burning bridges. That's building a safety net.
Because let’s face it: If you’ve got on those “corporate handcuffs” ... you’re part a trapeze act. The C2C principle is your safety net for the inevitable – financial freedom and a legacy!
“The bridge from Corporate to Consultant is narrow and scary. Most executives stand at the edge for years, waiting for it to feel safe. It never does. You just have to walk.”
~Ryan McGee, Former Microsoft Executive
~Ryan McGee,
Former Microsoft Executive
QUESTION 4
Surface Question: “How do I choose between Speech, Book, or Brand?”
Real Question: “Which one will make me feel legitimate fastest?”
You're not really asking which deliverable is best.
You're asking which one will silence Ego's voice saying: “You're not a real consultant.”
Here's how to think about it:
You're not really asking which deliverable
is best.
You're asking which one will silence Ego's voice saying: “You're not a real consultant.”
Here's how to think about it:
Choose Signature Speech if: You love presenting and want immediate bookings. Your signature speech gets you on stages fast. Stages lead to clients. This is the fastest path to visibility and credibility.
Choose Authority Book if: You want the one credential that opens every door. “I wrote the book on [your expertise]” is the ultimate authority statement. This takes longer but creates predictable and permanent credibility.
Choose Consultancy Brand if: You want high-paying clients to pursue you instead of you chasing them. A complete consultancy brand identity makes you more magnetic. This is the foundation everything else builds on.
But here's a jealously guarded secret: It doesn't matter which one you choose first.
Why?
Because once you have one, the others will come easier to you. Case Closed!
Why?
Because once you have one, the others will come easier to you. Case Closed!
Your Signature Speech can become your Authority Book outline. Your Authority Book can become your Consultancy Brand messaging. And your Consultancy Brand can become your Signature Speech positioning.
As Mark Twain once said: “Synergy – the bonus that is achieved when things work together harmoniously.”
They're not separate, mutually exclusive pathways. They're synergistic steppingstones!
Pick the one that excites you most. We will build it together. Then we’ll leverage it into everything else.
KEY POINT: “Excitement” or “Fear?” Your brain sees them as the same thing. Identical neuro signals. The only dimerence is the story you tell yourself about what's happening.
Your Signature Speech can become your Authority Book outline. Your Authority Book can become your Consultancy Brand messaging. And your Consultancy Brand can become your Signature Speech positioning.
As Mark Twain once said: “Synergy – the bonus that is achieved when things work together harmoniously.”
They're not separate, mutually exclusive pathways. They're synergistic steppingstones!
Pick the one that excites you most. We will build it together. Then we’ll leverage it into everything else.
KEY POINT: “Excitement” or “Fear?” Your brain sees them as the same thing. Identical neuro signals. The only dimerence is the story you tell yourself about what's happening.
QUESTION 5
Surface Question: “What if I don't get results in 30/60/90 days?”
Real Question: “What if I'm the exception? What if I'm the one this doesn't work for?”
This is Ego's favorite question because it sounds reasonable but it's actually self-sabotage.
Let me be clear about what "results" mean.
In 30, 60, or 90 days, you WILL have your authority asset completed.
Your Signature Speech will be rehearsed and ready.
Your Authority Book outline and table of contents will be structured and compelling.
Your Consultancy Brand identity will be built and launched.
That's guaranteed, even if you’re frightened to start at the outset.
How could I make such a guarantee?
Because after 25+ years of doing this, I’ve seen it all. And all I know is, if you show up to sessions and do the work, we will create something wonderful for you together!
But what you're really asking is: “What if I have my speech/book/brand and still don't get clients?”
This is Ego's favorite question because it sounds reasonable but it's actually self-sabotage.
Let me be clear about what "results" mean.
In 30, 60, or 90 days, you WILL have your authority asset completed.
Your Signature Speech will be rehearsed and ready.
Your Authority Book outline and table of contents will be structured and compelling.
Your Consultancy Brand identity will be built and launched.
That's guaranteed, even if you’re frightened to start at the outset.
How could I make such a guarantee?
Because after 25+ years of doing this, I’ve seen it all. And all I know is, if you show up to sessions and do the work, we will create something wonderful for you together!
But what you're really asking is: “What if I have my speech/book/brand and still don't get clients?”
Then one of two things is true:
1. You're not executing the client acquisition strategy we built together. Having a speech and delivering it to your bathroom mirror aren't the same thing. Having a brand and not showing it to anyone doesn't generate clients.
2. You're letting Ego talk you out of taking action. This is the most common reason transitioning executives don't get results. Not because the strategy doesn't work. Because they don't work the strategy. Full stop!
Here's My Personal Guarantee: If you complete the program, build your playbook, and don't feel ready to launch with confidence, I'll work with you personally — without any additional cost — until you do.
FAIR WARNING: “Feeling ready” and “getting clients” are different things. The former is internal. The latter is external.
I can guarantee the first. But YOU must execute the second.
Sounds reasonable enough, doesn’t it?
QUESTION 6
Surface Question: “Can I pay in installments?”
Surface Question: “Can I pay in installments?”
Real Question: “Is this going to hurt financially?”
Real Question: “Is this going to hurt financially?”
Let's talk about what you're not saying here...
You're maybe worried or concerned that spending $8,000-$12,500 on yourself feels indulgent.
Maybe it seems irresponsible. Especially when you're in transition and income feels uncertain ... and you’re doing it with a complete stranger – Me.
I totally get it because I’ve been there many times, especially a few years ago...
But here’s the thing: This isn't really spending. It's capitalizing.
When a company invests in new equipment or software, they don't call it spending. They call it “capitalization.”
How come?
Because it's an asset that generates a return on investment (“ROI”).
Let's talk about what you're not saying here...
You're maybe worried or concerned that spending $8,000-$12,500 on yourself feels indulgent.
Maybe it seems irresponsible. Especially when you're in transition and income feels uncertain ... and you’re doing it with a complete stranger – Me.
I totally get it because I’ve been there many times, especially a few years ago...
But here’s the thing: This isn't really pending. It's capitalizing.
When a company invests in new equipment or software, they don't call it spending. They call it “capitalization.”
How come?
Because it's an asset that generates a return on investment (“ROI”).
That's what your Signature Speech, Authority Book, or Consultant Brand is. They have the capacity to become appreciating assets. Assets that potentially generate consulting fees to you for years to come.
To answer your surface question: “Yes, payment plans are available. We can structure it to fit your current situation.”
But to answer your real question: “Will this hurt financially?”
The answer is only if you don't use it. If you execute, getting your first client pays for your entire investment with me. Everything after that is pure profit!
The financial risk isn't investing in C2C. It's staying stuck while your relevance decays and your confidence erodes.
That has a cost too. It's just harder to calculate.
That's what your Signature Speech, Authority Book, or Consultant Brand is. They have the capacity to become appreciating assets. Assets that potentially generate consulting fees to you for years to come.
To answer your surface question: “Yes, payment plans are available. We can structure it to fit your current situation.”
But to answer your real question: “Will this hurt financially?”
The answer is only if you don't use it. If you execute, getting your first client pays for your entire investment with me. Everything after that is pure profit!
The financial risk isn't investing in C2C. It's staying stuck while your relevance decays and your confidence erodes.
That has a cost too. It's just harder to calculate.
QUESTION 7
Surface Question: “How is C2CAdvisor.com different from other consultancy programs?”
Real Question: “How can I trust Alex Mandossian will keep his promises?”
This is the question beneath every question on this page.
And I'm going to answer it the way Roy H. Williams taught me: With “Truth” instead of “Positioning.”
What makes me different?
Well, I’ve been where you are right now.
And I almost quit a few years ago.
Most consultants will hide their struggles and show you their highlight reel. Success. Wins. Client testimonials. All true, but incomplete.
I'm showing you the whole story.
At 61, after 25+ years of wild success, I lost my confidence in myself. Partners betrayed me. (A few of them were close friends of mine).
As a result, my identity crumbled. I questioned whether I was still relevant ...
I was standing exactly where you're standing now. Corporate identity dying. Consulting identity not yet born. Ego screaming that it's too risky.
This is the question beneath every question on this page.
And I'm going to answer it the way Roy H. Williams taught me: With “Truth” instead
of “Positioning.”
What makes me different?
Well, I’ve been where you are right now.
And I almost quit a few years ago.
Most consultants will hide their struggles and show you their highlight reel. Success. Wins. Client testimonials. All true, but incomplete.
I'm showing you the whole story.
At 61, after 25+ years of wild success, I lost my confidence in myself. Partners betrayed me. (A few of them were close friends of mine).
As a result, my identity crumbled. I questioned whether I was still relevant ...
I was standing exactly where you're standing now. Corporate identity dying. Consulting identity not yet born. Ego screaming that it's too risky.
That’s my dog, Minnie and me, in front of my 1,200 square foot home in Pasadena, CA
That’s me, lead trainer at a 5-day intensive called the Ultimate Internet Boot Camp back in 2012 that was staged on 6 continents in 3 years
The difference between me and other consultants isn't that I never fell. It's that I fell (numerous times) then got back up again. And today I’m delighted to report that I’m not ashamed to admit it.
I remember what sinking into emotional quicksand feels like.
I remember what Ego sounds like at 3am waking up in a cold sweat.
I remember the exact fear and horror you may be feeling at this moment.
But I also know exactly how to silence it. Not with affirmations. With proof of action.
That's why I encourage you to trust me.
Not because I'm perfect or took the plunge without my insecurities. It’s because I walked the path, you're about to walk ... sound fair enough?
I remember what every obstacle hides.
So, let’s do this!
The difference between me and other consultants isn't that I never fell. It's that I fell (numerous times) then got back up again. And today I’m delighted to report that I’m not ashamed to admit it.
I remember what sinking into emotional quicksand feels like.
I remember what Ego sounds like at 3am waking up in a cold sweat.
I remember the exact fear and horror you may be feeling at this moment.
But I also know exactly how to silence it. Not with affirmations. With proof of action.
That's why I encourage you to trust me.
Not because I'm perfect or took the plunge without my insecurities. It’s because I walked the path, you're about to walk ... sound fair enough?
I remember what every obstacle hides.
So, let’s do this!
“The questions you're asking aren't really about logistics. They're about courage.
And courage isn't the absence of fear. It's moving despite it.”
“The questions you're asking aren't really about logistics. They're about courage. And courage isn't the absence of fear. It's moving despite it.”
~Ambrose Redmoon, Author, former band manager of Quicksilver
~Ambrose Redmoon,
Author, former band manager of Quicksilver
Still Have More Questions?
Still Have
More Questions?
Book your 20-minute Clarity Call. I'll answer them all.
Zero pressure. Zero pitch. Just crystal clarity.
Here's what I know after 25+ years in this business...
Here's what I know
after 25+ years in
this business...
The executives who ask the most questions aren't more careful.
They're more scared.
And that's okay.
Being frightened or fearful to make your next move is hyper-rational when you're standing with your toes curled over the edge of a cliff of something new.
Just like an Acapulco cliff diver.
But at some point, you have to stop gathering information and start taking action.
The executives who ask the most questions aren't more careful.
They're more scared.
And that's okay.
Being frightened or fearful to make your next move is hyper-rational when you're standing with your toes curled over the edge of a cliff of something new.
Just like an Acapulco cliff diver.
But at some point, you have to stop gathering information and start taking action.
Not because you have all the answers. Because you never will take courageous action without outside assistance, whether it’s me, or someone else.
Let’s face it: The advantage I have over you is I have is an eleven-letter word: “Objectivity.”
So, if you’re open and willing to discuss your transition, then let’s GOOO!
Bridging the gap from Corporate to Consultant (“C2C”) can be narrow and scary, but it’s doable in less time than you think.
Most executives I know just stand at the edge for years, waiting for it to feel safe.
It never does.
So, are you ready to take the plunge?
As my friend, and former Editor in Chief of Success
Magazine, Darren Hardy once told me: “Scary decisions pay well.”
Not because you have all the answers. Because you never will take courageous action without outside assistance, whether it’s me, or someone else.
Let’s face it: The advantage I have over you is I have is an eleven-letter word: “Objectivity.”
So, if you’re open and willing to discuss your transition, then let’s GOOO!
Bridging the gap from Corporate to Consultant (“C2C”) can be narrow and scary, but it’s doable in less time than you think.
Most executives I know just stand at the edge for years, waiting for it to feel safe.
It never does.
So, are you ready to take the plunge?
As my friend, and former Editor in Chief of Success Magazine, Darren Hardy once told me: “Scary decisions pay well.”
P.S. Final point on this is that I hope you noticed how I didn't answer “How long does each session last?” or “What time zones do you work in?”
Those aren't the questions keeping you up at night.
The real questions are about fear, trust, and whether you're too late, or too irrelevant to take the plunge ... those are the relevant ones I just answered above.
If you still have logistics questions, we'll cover them on the Clarity Call.
Book it at AlexCalendar.com (Book for 20 minutes only, please)
P.S. Final point on this is that I hope you noticed how I didn't answer “How long does each session last?” or “What time zones do you
work in?”
Those aren't the questions keeping you up
at night.
The real questions are about fear, trust, and whether you're too late, or too irrelevant to take the plunge ... those are the relevant ones I just answered above.
If you still have logistics questions, we'll cover them on the Clarity Call.
Book it at AlexCalendar.com (Book for 20
minutes only, please)
C2C ADVISOR
Corporate → Consultant in 90 days, or less!
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